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Budweiser, the rallying cry for relentless creators, dreamers and go-getters hell-bent on making their mark. Celebrating the conviction of youth, the power of an independent generation that do what they believe, no matter what others say.


This is for everyone who was told that it wasn’t their time yet. That they needed to sit still and wait their turn. That they couldn’t control their destiny. We’re here to let you know that tomorrow is #YoursToTakeThis link redirects to another website in a new tab.

#YoursToTake Episode 1 ft Moblack

#YoursToTake Episode 2 ft Jamiie

#YoursToTake Episode 3 ft Desiree

#YoursToTake Episode 4 ft Heavy K

#YoursToTake Episode 5 ft Kmat and Tumiso

#YoursToTake Episode 6 ft Sun-El

#YoursToTake Episode 7 ft ABBY

#YoursToTake Episode 8 ft Msaki,Akenza &Buhle

YoursToTake Episode 9 ft Caiiro B2B Enoo Napa

YoursToTake Episode 10 ft Vigro Deep

Watch as we sit down with the legendary artists featured at Bud X Lab Johannesburg as we find out more about how they rose above the naysayers, seized opportunities, and what has inspired their pursuit of success in the music industry. Join international headliners Moblack, Jamiie and Desiree, as well as local legends Heavy K, Sun-El, Focalistic, and many more, as they reflect on their triumphs and share their advice on what #YoursToTake means to them.